Buying parkas in May is a small act of paying attention to the season everyone else is ignoring. So is giving heating help in August. Every dollar of Floor Pass funds a charity solving a counter-cyclical problem — one that needs help when no one else is paying attention.
Operation Warm provides brand-new, high-quality winter coats to children in need — placed before the cold hits, not after. The off-season parallel is direct: every parka you buy at its summer floor funds a coat for a kid who'd otherwise be without one come November.
Visit Operation Warm →Funds summer meal programs for the 13M kids who lose school lunch when classes end.
nokidhungry.org →Buys new winter coats for kids in need — placed before the cold, not after.
operationwarm.org →Affordable home construction — the truest "buy what you need before you need it" cause.
habitat.org →Extreme-heat and disaster response — funded ahead of summer, ready when it lands.
directrelief.org →$5/month, 7-day free trial. The same $5 you'd spend on a coffee that doesn't email you about a floor drop.
Every time your subscription renews, our system sends $0.50 to that quarter's charity via Every.org. No clicks, no forms, no "remember to do it."
The counter above updates with every donation. Quarterly we publish the total + receipts from the charity, so you can verify it all landed where we said it would.